August 21, 2019

“We all know that a lot of organizational change initiatives fail or do not deliver the desired results. Yet we try the same approach again and again expecting different outcomes – the very definition of madness, according to Albert Einstein … So how do you communicate change effectively to achieve acceptance, buy-in and continued performance? Especially, if the change has been defined without the involvement of the whole organization or frontline employees?”

In this blog post by Katharina Auer, an internationally recognized Senior Employee Communication and Change Executive based in Zurich, describes how communication flows through informal channels — with a reference to #ThreePercentRule

To read the full article, check out: https://www.peoplemattersglobal.com/article/culturefordigital/communication-is-the-key-to-bringing-about-transformation-22750